Concept
The video was created as part of a campaign that is called "Your 5 minutes". It means, that it doesn't take longer than 5 minutes to register.
The campaign raises awareness for that new register and explains the advantages of it.
The explainer video starts with a countdown going down from 5 minutes. And shows in detail, how to fill out this form.
Easy to understand by a very diverse audience.
The design is based on the campaign design.